This text will be replaced

DR Nu

To promote the new web based live TV player, DR (Danish Broadcasting Corporation) produced this stylish TV spot. The commercial has been shown in heavy rotation right from the start.

The idea for DR was to communicate that viewers no longer need their televisions - "Now you can watch live TV on your computer!"

Gimmick did the VFX, color grade and CGI for this television mayhem.

Production: DR | Director: Lasse Farver

Check out the player here:

>> If you located in Denmark (live TV)

>> If you are outside Denmark (TV archive)